Rising Star Baking Supply launches squeezable vanilla paste and baker’s syrups

By AI, Created 4:41 PM UTC, May 18, 2026, /AGP/ – Rising Star Baking Supply is rolling out a new line of squeezable Vanilla Bean Paste and Baker’s Syrups starting at $7.96, with products now available at Walmart, Sam’s Club and Target. The company says the lineup is designed to give home bakers professional-caliber ingredients in easier-to-use bottles at everyday prices.

Why it matters: - Rising Star Baking Supply is trying to make premium baking ingredients easier to use and cheaper to buy for home bakers. - The launch targets a common gap in the baking aisle: professional-style flavoring in packaging built for everyday kitchens. - The products are positioned for everyday uses, from coffee drinks to cakes and cookies.

What happened: - Rising Star Baking Supply launched a squeezable Vanilla Bean Paste and a new range of Baker’s Syrups on May 12, 2026. - The products are available now at Walmart, Sam’s Club and Target locations, plus online. - The lineup starts at $7.96 suggested retail price. - Janaye Pohl, Innovation and R&D lead at Rising Star Baking Supply, said the launch is meant to solve a frustration home bakers know well.

The details: - Rising Star says the new line uses bold, pure flavor without gums, fillers or artificial ingredients. - The products come in a pointed-tip squeeze bottle meant to make measuring and storage easier. - Each product is non-GMO and bottled in the USA using premium imports. - The Vanilla Bean Paste uses an agave base instead of gums and sugar. - The paste keeps vanilla bean specks suspended in a smooth squeeze format. - The vanilla paste is made from hand-selected Madagascar Bourbon vanilla beans. - Rising Star says the beans are cold-extracted to preserve flavor and quality. - The Vanilla Bean Paste is designed as a 1:1 substitute for vanilla extract in recipes. - The Baker’s Syrups are built for multiple uses, including recipes, waffles and lattes. - The debut lineup includes eight flavors with ingredients such as pure Madagascar vanilla, Saigon cinnamon, real caramel and sea salt. - Vanilla Bean Paste is broadly available at Walmart, Walmart.com, Target, Target.com, Sam’s Club and Samsclub.com. - Cinnamon Baker’s Syrup and Salted Caramel Baker’s Syrup are available at Walmart and Walmart.com. - Almond Baker’s Syrup, Lemon Baker’s Syrup, Chocolate Hazelnut Baker’s Syrup and Dubai Chocolate Baker’s Syrup are coming soon to Walmart.com. - Matcha Baker’s Syrup is available at select Target locations and on Target.com.

Between the lines: - The launch reflects a broader attempt to make premium baking ingredients feel less niche and less intimidating. - The squeeze-bottle format is a practical differentiator as much as a flavor play. - Rising Star is leaning on value, convenience and ingredient quality rather than specialty-store positioning.

What’s next: - Rising Star is continuing to expand distribution across major retail chains and e-commerce channels. - More flavor rollouts are expected as the Baker’s Syrups line reaches Walmart.com. - The company directs consumers to more information and its Instagram and TikTok accounts @risingstarbaking.

The bottom line: - Rising Star is betting home bakers will pay for premium flavor if the ingredients are easier to use and sold at everyday prices.